Anand Gatta · Senior Product Designer

01 / Selected work

Building digital products, systems, and experiences.

Since 2013 I've worked with founders, startups and enterprises across SaaS, AI, fintech, healthcare and eCommerce, designing products that ship and scale.

BitcoBit Crypto Trading App

Fintech · iOS design & strategy

View case study →

Zero-risk market simulator + automated DCA strategies built to guide beginners into confident live trading.

Paratransit Rider Booking App

UI/UX · Mobile redesign

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A booking redesign organised around route, trip details, and confirmation, with clearer route and fare review.

Life Sciences Design System

Design systems · Enterprise SaaS

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A shared component library, custom iconography, and documentation for a medical research platform.

02 / How I work

Four phases, no surprises.

Every engagement runs the same way, so teams always know what is happening and what comes next.

Discover

Understand problem space, user goals and competitive context. Use AI tools to synthesize interview data and benchmarks in hours, not weeks.

Define

Shape information architecture, user journeys and testable prototypes, running prompt-to-UI iterations in code and ProtoPie for early feedback.

Design

High-fidelity UI, accessible design systems, and token architectures documented so engineering never has to guess or rebuild from scratch.

Deliver

WCAG accessibility audits, production handoff collaboration with developers, and post-launch iterations based on live user metrics.

03 / Experience

Thirteen years, five roles, one craft.

Jan 2026 to Present

Independent Design Consultant Current

Self Employed

Transforming business requirements into user journeys, wireframes, prototypes, and production-ready UI for startups and businesses, using AI tools to accelerate ideation, design, and front-end implementation.

May 2021 to Jan 2026

Senior Product Designer

ValueLabs UXG, Hyderabad

Owned end-to-end product design for enterprise SaaS, AI, and FinTech platforms, from discovery through delivery, including user research, usability testing, and scalable design systems.

Apr 2015 to May 2021

Lead UX & UI Designer

GrabOn & SellersCommerce, Hyderabad

Designed interfaces for B2B e-commerce and seller platforms, redesigning key seller journeys and building reusable UI patterns across products. Received the HYSEA Best Design Award (2016).

2013 to 2015

Graphic Designer

Deccan Imports, Hyderabad

2012 to 2013

3D Character Animator

Pixel Fx Animation & VFX Studio, Hyderabad

Animated six episodes of Disney’s 3D series “Sabrina,” released in five countries.

04 / Core expertise

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Product Design

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UI/UX Design

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Product Discovery

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Design Systems

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User Research

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Interaction Design

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Information Architecture

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Prototyping

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AI-Assisted Design

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Accessibility (WCAG)

Hi, I'm Anand. Senior Product Designer.

Building digital products, systems, and experiences.

Four phases, no surprises.

Thirteen years, five roles, one craft.